CECE TODD
CeCe Designs
CeCe Designs and Events has emerged as a top-tier wedding florist in Birmingham, Alabama, and the Southeast, earning acclaim with multiple design and industry awards. Notably securing three consecutive Wedding Wire Couples Choice awards and Best of Borrowed and Blue, coupled with features in national blogs, positioned CeCe as the go-to designer for Live Nation.
ELIZABETH FISHER
Lizzie Bee's Flower Shoppe
Elizabeth's floral expertise has garnered national recognition, with features in Florists' Review and other esteemed U.S. publications. Renowned for her captivating floral chandeliers and installations, she extends her influence through educational workshops, solidifying her reputation as a prominent figure in the floral design landscape.
JENNY THOMASSON
Jenny T Floristry
Jenny Thomasson, a notable figure in the floral industry, has achieved a decade of success with her business, Stems, which now spans three larger locations. Renowned for her expertise, she is recognized as a leading wedding and special event florist, blending artistry with business acumen to establish herself as a distinguished professional.
DEBORAH DE LA FLOR
De La Flor Florist & Gardens
Deborah De La Flor is one of America's premier floral artists and enjoys worldwide acclaim as one of the finest floral designers in the industry. She is constantly in demand as she travels across the globe giving design demonstrations and educational seminars, sharing her talents, and creating floral trends.
BRANDY FERRER
Bloom with Brandy
Brandy Ferrer AIFD CFD, founder of Bloom with Brandy, brings a unique blend of educational expertise and floral artistry to the floral industry. Brandy's journey from a teacher to a floral business leader is marked by her unwavering commitment to growth, creativity, and empowering others in the floral community.
DEREK WOODRUFF
Floral Underground
As an industry educator, Derek offers insights into industry trends, conducting workshops and online presentations for florists and consumers. He's also an accomplished "competition designer," earning several awards in industry and national floral design competitions.
JACKIE LACEY
The Profitable Florist
Jackie Lacey, AAF, AIFD, PFCI, CFD, has over thirty years of experience in the retail floral market and floral education field. He now utilizes his experience to provide education and instructional design programs, set up a market showroom, conduct private retail consulting, develop products, and conduct design and event planning.
DONALD YIM
Donald Yim AIFD
Donald's engaging and friendly teaching style has propelled him into the spotlight as a beloved education specialist in the field. In a bid to extend his passion to a wider audience, he launched a YouTube channel, offering insights into his floral journey, along with a wealth of design ideas and industry knowledge for the world to enjoy.
CALVERT CRARY
FlowerSchool NY
As the Executive Director of FlowerSchool New York and Los Angeles, Calvert holds international acclaim as an instructor and mentor. His expertise extends to judging the esteemed PHS Philadelphia Flower Show, highlighting his influential role in the floral education landscape and his commitment to excellence within the industry.
FRANCESKA MCCAUGHAN
The Hotel Florist™
Franceska McCaughan, the Founder and President of The Hotel Florist™, pioneers a disruptive platform empowering florists to achieve consistent income through hotel partnerships while providing turnkey floral solutions for luxury hotels.
ACE BERRY
Fulshear Floral Design
Ace Berry, AIFD, PFCI, CFD, TMF, transitioned from the Texas oil fields to pursue his true passion for flowers. Establishing his floral store in Fulshear, Texas, Ace earned the prestigious Texas Master Florist certification in 2012. Having studied under renowned designers across the nation, he became an AIFD member in 2015.
HOLLY CHAPPLE
Holly Heider Chapple Flowers
With more than 25 years of expertise, Holly Chapple stands as a highly acclaimed and in-demand floral designer. Her prolific work has graced numerous publications and top industry blogs, solidifying her reputation as a recognized force in the dynamic world of floral design.
RENEE TUCCI
Renee Tucci Floral Educator
Proudly affiliated with AIFD and PFCI, Renee has extensive experience in the floral industry. Evolving into an international educator, presenter, and dedicated traveler, she embraces freelancing while cultivating meaningful connections as a bud to fellow flower enthusiasts. Her multifaceted role reflects a passion for continuous growth and collaboration.
AMY BALSTERS
The Floral Coach
Amy, an award-winning floral design educator, boasts extensive industry experience over two decades in retail floristry, weddings, and special events. Her expertise lies in instructing romantic-inspired floral designs using foundational techniques, showcasing a dedication to excellence in the dynamic field of floral artistry.
DEBRA PRINZING
Slow Flowers Society
Debra Prinzing, an award-winning author and speaker, is the leading advocate for American-grown flowers. Renowned for her impactful contributions, she founded the Slow Flowers Society and spearheads American Flowers Week, solidifying her position as a leading figure in championing locally sourced blooms within the floral industry.
