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Do you love talking about flowers, growing a floral business, and learning? We do too! That’s why every month, we offer Masterclasses with the best leaders, designers, and educators in the floral industry. 

See what we have planned next below and register to save your spot! Missed a previous Masterclass? No problem. We have all of our replay videos listed at the bottom of this page for you to watch at your leisure. Enjoy!

 
 


Save the date! Here is our upcoming LIVE Masterclass:

 
 
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DECEMBER MASTERCLASS
Meet The 2023 BloomTV Star Florist 
Featuring Jackie Lacey

Thursday, December 14, 2023 @ 2 PM EST

In this session, Jackie will dive into the ever-evolving world of floristry and why continuous education is the cornerstone of success for florists and industry professionals. Discover the latest trends, techniques, and design innovations that can set you apart in this competitive field! This Masterclass will be filled with floral inspiration and artistic insights, so be sure to save your spot!

register

 
 


Grab some popcorn and watch our previous Masterclass replays:

Janelle-1

Achieving 5-Star Customer Experience
October 2023

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Nic-1

Achieving 5-Star Customer Experience
October 2023
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Behind the Scenes of The Interflora World Cup
September 2023

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Testimonial Page-Aug-24-2023-05-09-33-1016-PM

Growing Your Business with Irving Casiano of Flower Shop Network
August 2023
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Yoli-Aug-07-2023-05-36-56-7423-PM

We Are Perennials with Yoli LaGuerre
July 2023
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Jet Fresh-2

Get into the Details with Jet Fresh: Fernando and Dali
June 2023
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Winning Strategies for Floristry Competitions with Karen Barnes
May 2023
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Flower Clique #2

Flower Clique: Helping Floral Businesses Go From Meh to Magnetic with Ellie LaFever & Lori Wilson
April 2023
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Thursd: The Meet-Up Spot For All Things Floral with Arnold Wittkamp
March 2023
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The Rosaprima Experience with Nicholas Chang & Jena Gizerskiy
February 2023
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Around the World with Fleurs de Villes Featuring Tina Barkley
January 2023
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Nov 2022

Marketing 101 For The Floral Industry: Panelist Discussion
November 2022
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BloomTV & Details with Monica Michelle
October 2022

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Exploring the World of Floral Education & Competitions with Derek Woodruff
September 2022
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Tips & Tricks: Future Features Discussion with The Details Support Team
August 2022
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About Us  Webinars-Jul-15-2022-01-01-24-31-PM

Exploring the Next GENeration of Florists with Nicole Palazzo
July 2022
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20-Jul-07-2022-01-57-56-71-PM

The Key to Wellness & Mental Health in the Floral Industry with Dr. Breigh Jones-Coplin
June 2022

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A Floral Discussion with Ace Berry
May 2022
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Bouquet Building Techniques Featuring Amy Balsters
April 2022
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Gearing Up for Peony Season with Martha Lojewski of Alaska Peony Cooperative
March 2022
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125 Years of Florists' Review Magazine with Jules Lewis Gibson
January 2022
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Mike

Ordering Wholesale Flowers, Made Easy with Mike Black
December 2021
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Navigating the World of Freelance Design: A Panel Discussion
November 2021
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How to Create an Avant-Garde Armature Bouquet with Jenny Thomasson
October 2021
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Ways to Set Yourself Apart with Education Featuring Calvert Crary
September 2021
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Laura

Touring Flower Fields Around the World with Laura Iarocci
August 2021
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Kristen

Kristen Alpaugh: Journey to Floral Success
July 2021
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Elizabeth

The Do's & Don'ts of Large Floral Installations with Elizabeth Fisher
June 2021
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Debra

Where We Bloom: Making the Most of Your Creative Space with Debra Prinzing
May 2021
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Florist Contracts: Why You Can't Afford to Get These Wrong with Holly Chapple
February 2021
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Using Collections to Organize & Design in Details with Parie Donaldson
January 2021
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Sue

Igniting & Inspiring Excitement for Floral Design with Sue Davis
April 2021
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Brandee

Using Instagram Reels to Promote Your Business Featuring Brandee Gaar
March 2021
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