Business resources for florists.

Join us for industry insider chats and learn from the best!

Intro Call
 

Do you love talking about flowers, growing a floral business, and learning? We do too! That’s why every month, we offer Masterclasses with the best leaders, designers, and educators in the floral industry. 

See what we have planned next below and register to save your spot! Missed a previous Masterclass? No problem. We have all of our replay videos listed at the bottom of this page for you to watch at your leisure. Enjoy!

 
 


Save the date! Here is our upcoming LIVE Masterclass:

 
 
Testimonial Page-png

SEPTEMBER MASTERCLASS
Behind the Scenes of The Interflora World Cup
Featuring Jenny Thomasson

Tues, September 26, 2023 @ 2 PM EST

In September's masterclass, we will be connecting with Jenny Thomasson, the US representative in the Interflora World Cup! Join us on September 26 at 2 PM EST to learn more about her preparations, experiences, and insights into what it takes to excel in such a challenging and exhilarating event. 

register

 
 


Grab some popcorn and watch our previous Masterclass replays:

Testimonial Page-Aug-24-2023-05-09-33-1016-PM

Growing Your Business with Flower Shop Network
August 2023
watch-replay-button

Yoli-Aug-07-2023-05-36-56-7423-PM

We Are Perennials with Yoli LaGuerre
July 2023
watch-replay-button

Jet Fresh-2

Get into the Details with Jet Fresh: Fernando and Dali
June 2023
watch-replay-button

Karen-1

Winning Strategies for Floristry Competitions with Karen Barnes
May 2023
watch-replay-button

Flower Clique #2

Flower Clique: Helping Floral Businesses Go From Meh to Magnetic with Ellie LaFever & Lori Wilson
April 2023
watch-replay-button

arnold-wittkamp-1

Thursd: The Meet-Up Spot For All Things Floral with Arnold Wittkamp
March 2023
watch-replay-button

Rosaprima-Apr-28-2023-04-01-06-9467-PM

The Rosaprima Experience with Nicholas Chang & Jena Gizerskiy
February 2023
watch-replay-button

tina-2

Around the World with Fleurs de Villes Featuring Tina Barkley
January 2023
watch-replay-button

Nov 2022

Marketing 101 For The Floral Industry: Panelist Discussion
November 2022
watch-replay-button

monica-1

BloomTV & Details with Monica Michelle
October 2022

watch-replay-button

derek-1

Exploring the World of Floral Education & Competitions with Derek Woodruff
September 2022
watch-replay-button

brandy-4

Tips & Tricks: Future Features Discussion with The Details Support Team
August 2022
watch-replay-button

About Us  Webinars-Jul-15-2022-01-01-24-31-PM

Exploring the Next GENeration of Florists with Nicole Palazzo
July 2022
watch-replay-button

20-Jul-07-2022-01-57-56-71-PM

The Key to Wellness & Mental Health in the Floral Industry with Dr. Breigh Jones-Coplin
June 2022

watch-replay-button

ace-Jun-03-2022-05-19-54-64-PM

A Floral Discussion with Ace Berry
May 2022
watch-replay-button

amy-4

Bouquet Building Techniques Featuring Amy Balsters
April 2022
watch-replay-button

martha-2

Gearing Up for Peony Season with Martha Lojewski of Alaska Peony Cooperative
March 2022
watch-replay-button

jules-1

125 Years of Florists' Review Magazine with Jules Lewis Gibson
January 2022
watch-replay-button

Mike

Ordering Wholesale Flowers, Made Easy with Mike Black
December 2021
watch-replay-button

Nov 2022-1

Navigating the World of Freelance Design: A Panel Discussion
November 2021
watch-replay-button

Jenny-Sep-22-2023-08-48-02-2408-PM

How to Create an Avant-Garde Armature Bouquet with Jenny Thomasson
October 2021
watch-replay-button

Calvert-Sep-22-2023-08-50-01-4393-PM

Ways to Set Yourself Apart with Education Featuring Calvert Crary
September 2021
watch-replay-button

Laura

Touring Flower Fields Around the World with Laura Iarocci
August 2021
watch-replay-button

Kristen

Kristen Alpaugh: Journey to Floral Success
July 2021
watch-replay-button

Elizabeth

The Do's & Don'ts of Large Floral Installations with Elizabeth Fisher
June 2021
watch-replay-button

Debra

Where We Bloom: Making the Most of Your Creative Space with Debra Prinzing
May 2021
watch-replay-button

Sue

Igniting & Inspiring Excitement for Floral Design with Sue Davis
April 2021
watch-replay-button

Brandee

Using Instagram Reels to Promote Your Business Featuring Brandee Gaar
March 2021
watch-replay-button

Holly-Sep-22-2023-08-53-21-9343-PM

Florist Contracts: Why You Can't Afford to Get These Wrong with Holly Chapple
February 2021
watch-replay-button

Parie-Sep-22-2023-08-53-28-2738-PM

Using Collections to Organize & Design in Details with Parie Donaldson
January 2021
watch-replay-button