The Pursuit of Purpose with Lane DeVries
Tuesday, December 9, 2025 @ 2 PM EST
We’re honored to welcome Lane DeVries, President of CalFlowers, as our December Details University Live guest! Lane recently released his new book, The Pursuit of Purpose: A 40-Year Journey of a Dutch Flower Farmer in America, and we’re excited to sit down with him to explore his remarkable story. Join us as we talk with Lane about his inspiring journey through the floral industry, the lessons behind his new book, and all the exciting benefits CalFlowers has in store for its members in 2026. This will be an insightful and motivating conversation you won’t want to miss!
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Touring Flower Fields Around the World with Laura Iarocci
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Kristen Alpaugh: Journey to Floral Success
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The Do's & Don'ts of Large Floral Installations with Elizabeth Fisher
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Igniting & Inspiring Excitement for Floral Design with Sue Davis
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Using Instagram Reels to Promote Your Business Featuring Brandee Gaar
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Florist Contracts: Why You Can't Afford to Get These Wrong with Holly Chapple
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Using Collections to Organize & Design in Details with Parie Donaldson
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