Spreading Joy Through Flowers with Holly Haveman
Tuesday, September 23th, 2025 @ 3 PM EST
This month’s Details University Live welcomes the newly crowned Marketer of the Year and cherished floral friend, Holly Haveman! Holly and the team at Kennedy’s Flowers and Gifts in Grand Rapids, Michigan, were recently honored with the prestigious Marketer of the Year award at the SAF Annual Convention. In this session, we’ll highlight the inspiring initiative that earned Holly and her team national recognition and explore the many ways they’ve brought joy to their local community. With her contagious passion for the floral industry, Holly will share insights on marketing your business, elevating floral design, and fostering wellness for yourself and your team.
%20copy.png "Testimonial Page (8) copy")
Growing Your Business with Irving Casiano of Flower Shop Network
August 2023
We Are Perennials with Yoli LaGuerre
July 2023
Get into the Details with Jet Fresh: Fernando and Dali
June 2023
Winning Strategies for Floristry Competitions with Karen Barnes
May 2023
Helping Floral Businesses Go From Meh to Magnetic with The Flower Clique
April 2023
Thursd: The Meet-Up Spot For All Things Floral with Arnold Wittkamp
March 2023
The Rosaprima Experience with Nicholas Chang & Jena Gizerskiy
February 2023
Around the World with Fleurs de Villes Featuring Tina Barkley
January 2023
Marketing 101 For The Floral Industry: Panelist Discussion
November 2022
BloomTV & Details with Monica Michelle
October 2022
Exploring the World of Floral Education & Competitions with Derek Woodruff
September 2022
Tips & Tricks: Future Features Discussion with The Details Support Team
August 2022
Exploring the Next GENeration of Florists with Nicole Palazzo
July 2022
The Key to Wellness & Mental Health in the Floral Industry with Dr. Breigh Jones-Coplin
June 2022
A Floral Discussion with Ace Berry
May 2022
Bouquet Building Techniques Featuring Amy Balsters
April 2022
Gearing Up for Peony Season with Martha Lojewski of Alaska Peony Cooperative
March 2022
125 Years of Florists' Review Magazine with Jules Lewis Gibson
January 2022
Ordering Wholesale Flowers, Made Easy with Mike Black
December 2021
Navigating the World of Freelance Design: A Panel Discussion
November 2021
How to Create an Avant-Garde Armature Bouquet with Jenny Thomasson
October 2021
Ways to Set Yourself Apart with Education Featuring Calvert Crary
September 2021
Touring Flower Fields Around the World with Laura Iarocci
August 2021
Kristen Alpaugh: Journey to Floral Success
July 2021
The Do's & Don'ts of Large Floral Installations with Elizabeth Fisher
June 2021
Making the Most of Your Creative Space with Debra Prinzing
May 2021
Igniting & Inspiring Excitement for Floral Design with Sue Davis
April 2021
Using Instagram Reels to Promote Your Business Featuring Brandee Gaar
March 2021
Florist Contracts: Why You Can't Afford to Get These Wrong with Holly Chapple
February 2021
Using Collections to Organize & Design in Details with Parie Donaldson
January 2021
