Business resources for florists.

Join us for industry insider chats and learn from the best!

Intro Call
 

Do you love talking about flowers, growing a floral business, and learning? We do too! That’s why every month, we offer Masterclasses with the best leaders, designers, and educators in the floral industry. 

See what we have planned next below and register to save your spot! Missed a previous Masterclass? No problem. We have all of our replay videos listed at the bottom of this page for you to watch at your leisure. Enjoy!

 
 


Save the date! Here is our upcoming LIVE Masterclass:

 
 

Karen

MAY MASTERCLASS
From Concept to Victory: Winning Strategies for Floristry Competitions with Karen Barnes
Tue, April 25, 2023 @ 2 PM EST

Join us live May 30th at 2PM EST where Details' CEO & Founder Corrine Heck will discuss Floral Competition best practices with Karen Barnes, one of the UK's leading floral industry experts and the former Head of Product Development for Interflora UK.

register

 
 


Grab some popcorn and watch our previous Masterclass replays:

Flower Clique #2

Flower Clique: Helping Floral Businesses Go From Meh to Magnetic with Ellie LaFever & Lori Wilson
April 2023
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

arnold-wittkamp-1

Thursd: The Meet-Up Spot For All Things Floral with Arnold Wittkamp
March 2023
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

Rosaprima-Apr-28-2023-04-01-06-9467-PM

The Rosaprima Experience with Nicholas Chang & Jena Gizerskiy
February 2023
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

tina-2

Around the World with Fleurs de Villes Featuring Tina Barkley
January 2023
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

About Us  Webinars-Dec-09-2022-04-27-48-3170-PM

Marketing 101 For The Floral Industry: Panelist Discussion
November 2022
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

monica-1

BloomTV & Details with Monica Michelle
October 2022
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

derek-1

Exploring the World of Floral Education & Competitions with Derek Woodruff
September 2022
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

brandy-4

Tips & Tricks: Future Features Discussion with The Details Support Team
August 2022
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

About Us  Webinars-Jul-15-2022-01-01-24-31-PM

Exploring the Next GENeration of Florists with Nicole Palazzo
July 2022
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

20-Jul-07-2022-01-57-56-71-PM

The Key to Wellness & Mental Health in the Floral Industry with Dr. Breigh Jones-Coplin
June 2022
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

ace-Jun-03-2022-05-19-54-64-PM

A Floral Discussion with Ace Berry
May 2022
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

amy-4

Bouquet Building Techniques Featuring Amy Balsters
April 2022
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

martha-2

Gearing Up for Peony Season with Martha Lojewski (Alaska Peony Cooperative)
March 2022
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

jules-1

125 Years of Florists' Review Magazine with Jules Lewis Gibson
January 2022
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

mikeblack

Ordering Wholesale Flowers, Made Easy with Mike Black
December 2021
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

novmasterclass-May-12-2022-06-17-30-07-PM

Navigating the World of Freelance Design: A Panel Discussion
November 2021
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

jennyt-2

How to Create an Avant-Garde Armature Bouquet with Jenny Thomasson
October 2021
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

calvertc

Ways to Set Yourself Apart with Education Featuring Calvert Crary
September 2021
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

laurai

Touring Flower Fields Around the World with Laura Iarocci
August 2021
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

kristina

Kristen Alpaugh: Journey to Floral Success
July 2021
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

lizziebee

The Do's & Don'ts of Large Floral Installations with Elizabeth Fisher
June 2021
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

debrap

Where We Bloom: Making the Most of Your Creative Space with Debra Prinzing
May 2021
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

sued

Igniting & Inspiring Excitement for Floral Design with Sue Davis
April 2021
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

brandeeg

Using Instagram Reels to Promote Your Business Featuring Brandee Gaar
March 2021
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

hollyc

Florist Contracts: Why You Can't Afford to Get These Wrong with Holly Chapple
February 2021
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

paried

Using Collections to Organize & Design in Details with Parie Donaldson
January 2021
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM