Business resources for florists.

Join us for industry insider chats and learn from the best!

Intro Call
 

Do you love talking about flowers, growing a floral business, and learning? We do too! That’s why every month, we offer Masterclasses with the best leaders, designers, and educators in the floral industry. 

See what we have planned next below and register to save your spot! Missed a previous Masterclass? No problem. We have all of our replay videos listed at the bottom of this page for you to watch at your leisure. Enjoy!

 
 


Save the date! Here is our upcoming LIVE Masterclass:

 
 

derek
SEPTEMBER MASTERCLASS FEATURING DEREK WOODRUFF OF FLORAL UNDERGROUND
Tues, September 27, 2022 @ 2 PM EST

Join us for our monthly Masterclass on September 27th at 2 PM EST with our special guest, Derek Woodruff, AAF, AIFD, CF, PFCI of Floral Underground! He has traveled all over the country to teach floral design techniques, and we are excited to have him join us. We will cover various topics, including how he got started in the floral industry, how to make your designs stand out from the crowd, his experience as a competitive designer, and much more! Make sure to bring all your burning questions for Derek to the session. You will not want to miss it!

register

 
 


Grab some popcorn and watch our previous Masterclass replays:

brandy-4

Tips & Tricks: Future Features Discussion with The Details Support Team
August 2022
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

About Us  Webinars-Jul-15-2022-01-01-24-31-PM

Exploring the Next GENeration of Florists with Nicole Palazzo
July 2022
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

20-Jul-07-2022-01-57-56-71-PM

The Key to Wellness & Mental Health in the Floral Industry with Dr. Breigh Jones-Coplin
June 2022
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

ace-Jun-03-2022-05-19-54-64-PM

A Floral Discussion with Ace Berry
May 2022
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

amy-4

Bouquet Building Techniques Featuring Amy Balsters
April 2022
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

martha-2

Gearing Up for Peony Season with Martha Lojewski (Alaska Peony Cooperative)
March 2022
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

jules-1

125 Years of Florists' Review Magazine with Jules Lewis Gibson
January 2022
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

mikeblack

Ordering Wholesale Flowers, Made Easy with Mike Black
December 2021
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

novmasterclass-May-12-2022-06-17-30-07-PM

Navigating the World of Freelance Design: A Panel Discussion
November 2021
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

jennyt-2

How to Create an Avant-Garde Armature Bouquet with Jenny Thomasson
October 2021
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

calvertc

Ways to Set Yourself Apart with Education Featuring Calvert Crary
September 2021
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

laurai

Touring Flower Fields Around the World with Laura Iarocci
August 2021
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

kristina

Kristen Alpaugh: Journey to Floral Success
July 2021
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

lizziebee

The Do's & Don'ts of Large Floral Installations with Elizabeth Fisher
June 2021
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

debrap

Where We Bloom: Making the Most of Your Creative Space with Debra Prinzing
May 2021
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

sued

Igniting & Inspiring Excitement for Floral Design with Sue Davis
April 2021
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

brandeeg

Using Instagram Reels to Promote Your Business Featuring Brandee Gaar
March 2021
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

hollyc

Florist Contracts: Why You Can't Afford to Get These Wrong with Holly Chapple
February 2021
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM

paried

Using Collections to Organize & Design in Details with Parie Donaldson
January 2021
Homepage CTA Buttons-May-12-2022-06-04-21-52-PM