Debra Prinzing

Writer, Speaker, & Leading Advocate for American-Grown Flowers



Debra is an award-winning author, speaker, and leading advocate for American-grown flowers. She is the creator of, a free online directory that helps consumers find florists, designers, studios, and farms that supply American grown flowers. Debra’s book Slow Flowers (St. Lynn’s Press, 2013) received a Silver Medal from Garden Writers Association in 2014. Debra is a contributing editor to Country Gardens magazine and her feature stories on architecture and design appear regularly in the Los Angeles Times Home section. She is a contributor to Garden Design, and her work has appeared in numerous magazines, newspapers, online publications, and blogs.

Debra serves on the advisory board of the American Grown Flowers Campaign, a national initiative to brand and market domestic flowers. She is the creator of American Flowers Week, launched during the July 4th week in 2015 with more than 400,000 social media impressions. Debra is also the producer and host of the Slow Flowers Podcast with Debra Prinzing, which is available for free download on iTunes or at A Master Gardener, Debra has studied landscape horticulture and design at South Seattle Community College. Debra is the current president of the Garden Writers Association and a member of the Association of Specialty Cut Flower Growers.

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Bloom Imprint &
Debra's Publications

Debra Prinzing and partner Robin Avni started the publishing company Bloom Imprint to help creative entrepreneurs "bring a book idea from concept to reality, honing in on a core editorial purpose, visual expression, and personal approach to convey their authentic voice and brand mission.  Located in the Pacific Northwest, our boutique publishing company works with creatives from the beginning of a great concept to the final printed publication. This involves leveraging our publishing experience and professional relationships to provide editorial guidance, including outlining and planning, project management, content editing, copy editing, creative direction, art direction, photo editing, and book design. We also collaborate with authors to develop a sponsorship strategy and help identify strategic partners for marketing." -Bloom Imprint
In 2019, Debra was inducted into PFCI (Professional Floral Communicators International). In 2018 she was the recipient of the American Horticultural Society’s “Great American Gardeners” Frances Jones Poetker Award, which recognizes significant contribution to floral design in publications, on the platform, and to the public. Debra is the author of 10 books, including Slow Flowers Journal and The 50-Mile Bouquet.



Slow Flowers Summit 2022
Inquire. Inform. Include. Investigate. Inspire.
June 27 - 28, 2022 | Pocantico, New York

The SLOW FLOWERS SUMMIT is a conference for creative professionals, thought leaders and pioneering voices in the progressive Slow Flowers community. Designed to stimulate curiosity, examine conventional assumptions and explore conscious and ethical practices in the floral industry, the Summit agenda asks speakers and audience members alike to inquire, inform, include, instigate and inspire. Founder of, Debra Prinzing developed the SLOW FLOWERS SUMMIT as a live, interactive gathering to take place during American Flowers Week. Join SLOW FLOWERS' doers and thinkers for two days of progressive ideas, connections and inspiration June 27-28, 2022.
Registration will open on December 1, 2021



Take a look back at our May Masterclass Featuring Debra Prinzing & Robin Avni!

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Featured Blogs


Slow flowers society: embracing local, seasonal, & Sustainable flowers



creative spaces: A glance inside
"where We Bloom"



ignite your love affair with local flowers: guest author debra prinzing