--- title: Franceska McCaughan | Details Flowers Software description: With a background in Hotel Management and a Master's in Floral Design, Franceska combines her passions for luxury travel, hotels, and flowers. image: https://info.detailsflowers.com/hubfs/franceskam-2.png --- [![Details Flowers Software](https://info.detailsflowers.com/hs-fs/hubfs/Top%20%26%20Bottom%20Nav%20Logos-1.png?width=352&height=86&name=Top%20%26%20Bottom%20Nav%20Logos-1.png "Details Flowers Software")](http://detailsflowers.com) - [Home](https://detailsflowers.com/) - [Blog](https://blog.detailsflowers.com/blog) - [Details Direct](https://info.detailsflowers.com/details-direct) - Pricing & FAQs ▾ - [Plans & Pricing](https://info.detailsflowers.com/plans) - [Features](https://info.detailsflowers.com/features) - [Testimonials](https://info.detailsflowers.com/testimonials) - [FAQs](https://info.detailsflowers.com/faqs) - Details University ▾ - [Listen on Spotify](https://info.detailsflowers.com/masterclasses) - [Classes](https://info.detailsflowers.com/details-university) - Contact Us ▾ - [Schedule a Demo](https://meetings.hubspot.com/details-flowers/demo) - [Schedule an Intro Call](https://meetings.hubspot.com/details-flowers/details-introductory-call-15-minutes) - [Email Us](mailto:hello@detailsflowers.com) - [\[Sign In\]](https://details.flowers/)   ## Franceska McCaughan is the Founding Principal and president of The Hotel Florist™, an industry disruptor platform educating florists on creating consistent income through hotel partnerships and offering turnkey floral solutions for luxury hotels. An International Floral Designer exploring the world through flowers and specializing in Hotel Floral Design and installations, Franceska holds a Bachelor of Science in Hotel and Restaurant Management, a Minor in International Tourism, and a Master's in Floral Design. She has combined her passion for luxury travel, hotels, and flowers into The Hotel Florist™. To date, florists inside the Hotel Florist Profit Method have generated nearly $5M since 2020 and work with brands such as Disney, Proper Hotels, Waldorf Astoria, Marriott, and more. With over 50 countries visited and three continents inhabited, Franceska has designed for royalty, luxury retail brands, and the majority of five-star hotel brands during this time. Before The Hotel Florist™, she was the Founder & Artistic Director at Franzie’s Flower Design, a Dubai/Houston/Dallas-based flower design company. She has been featured in Modern Luxury Houston Magazine, Voyage Dallas, and Authority Magazine. Before the floral business, Franceska’s diverse background spans over ten years in hotel operations, sales and marketing strategies, business development, customer service, and exclusive luxury event management covering the Americas, Europe, and the Middle East. ## Today, she is a Best Selling Author of the Hotel Florist Profit Method and recently self-published her memoir, SurThriving, an international seller. [![Large Buttons-Nov-20-2024-03-13-16-8788-PM](https://info.detailsflowers.com/hs-fs/hubfs/Large%20Buttons-Nov-20-2024-03-13-16-8788-PM.png?width=300&height=50&name=Large%20Buttons-Nov-20-2024-03-13-16-8788-PM.png)](https://thehotelflorist.com/) Follow Franceska on her Social Media: [![instagram-2](https://info.detailsflowers.com/hs-fs/hubfs/instagram-2.png?width=50&name=instagram-2.png)](https://www.instagram.com/thehotelflorist/)[![](https://info.detailsflowers.com/hs-fs/hubfs/facebook-1.png?width=50&name=facebook-1.png)](https://www.facebook.com/thehotelflorist)     ## Featured Articles [![Blog Post Headers 3-Apr-25-2024-02-18-45-4878-PM](https://info.detailsflowers.com/hubfs/Blog%20Post%20Headers%203-Apr-25-2024-02-18-45-4878-PM.png "Blog Post Headers 3-Apr-25-2024-02-18-45-4878-PM")](https://blog.detailsflowers.com/blog/the-hotel-florist) Crafting Profitable Hotel Partnerships with The Hotel Florist™ [![Large Buttons-Nov-20-2024-02-19-31-6197-PM](https://info.detailsflowers.com/hs-fs/hubfs/Large%20Buttons-Nov-20-2024-02-19-31-6197-PM.png?width=250&height=42&name=Large%20Buttons-Nov-20-2024-02-19-31-6197-PM.png)](https://blog.detailsflowers.com/blog/the-hotel-florist) [![Blog Post Headers 3-Apr-26-2024-06-03-56-6026-PM](https://info.detailsflowers.com/hubfs/Blog%20Post%20Headers%203-Apr-26-2024-06-03-56-6026-PM.png "Blog Post Headers 3-Apr-26-2024-06-03-56-6026-PM")](https://blog.detailsflowers.com/blog/mastering-hotel-contracts) Mastering Hotel Contracts: A Florist's Guide to Success [![Large Buttons-Nov-20-2024-02-19-31-6197-PM](https://info.detailsflowers.com/hs-fs/hubfs/Large%20Buttons-Nov-20-2024-02-19-31-6197-PM.png?width=250&height=42&name=Large%20Buttons-Nov-20-2024-02-19-31-6197-PM.png)](https://blog.detailsflowers.com/blog/mastering-hotel-contracts)   ![Top & Bottom Nav Logos copy](https://info.detailsflowers.com/hubfs/Top%20%26%20Bottom%20Nav%20Logos%20copy.png) **Details is a platform that helps florists and designers do more and earn more.  Our software streamlines proposals, ensures clients are profitable down to each arrangement, and simplifies the payment process. Suppliers benefit too, with additional business from in-network florists, volume predictability, and greater customer loyalty.** **[![1-Mar-06-2025-02-08-25-1011-PM](https://info.detailsflowers.com/hs-fs/hubfs/1-Mar-06-2025-02-08-25-1011-PM.png?width=30&height=30&name=1-Mar-06-2025-02-08-25-1011-PM.png)](https://www.facebook.com/detailsflowers) [![2-Mar-06-2025-02-08-25-0551-PM](https://info.detailsflowers.com/hs-fs/hubfs/2-Mar-06-2025-02-08-25-0551-PM.png?width=30&height=30&name=2-Mar-06-2025-02-08-25-0551-PM.png)](https://www.instagram.com/detailsflowers/) [![3-Mar-06-2025-02-08-25-0562-PM](https://info.detailsflowers.com/hs-fs/hubfs/3-Mar-06-2025-02-08-25-0562-PM.png?width=30&height=30&name=3-Mar-06-2025-02-08-25-0562-PM.png)](https://www.youtube.com/@Detailsflowers) [![4-Mar-06-2025-02-08-25-0670-PM](https://info.detailsflowers.com/hs-fs/hubfs/4-Mar-06-2025-02-08-25-0670-PM.png?width=31&height=31&name=4-Mar-06-2025-02-08-25-0670-PM.png)](https://www.linkedin.com/company/10633597/)[![social icons-1](https://info.detailsflowers.com/hs-fs/hubfs/social%20icons-1.png?width=31&height=31&name=social%20icons-1.png)](https://www.tiktok.com/@details.flowers.software)** - About - [Home](https://detailsflowers.com) - [Details Direct](https://info.detailsflowers.com/details-direct) - [About Us](https://detailsflowers.com/about) - [Features](https://info.detailsflowers.com/features) - [Plans & Pricing](https://info.detailsflowers.com/plans) - [Testimonials](https://info.detailsflowers.com/testimonials) - [Press](https://info.detailsflowers.com/press) - [Media](https://info.detailsflowers.com/media) - Details University - [Listen on Spotify](https://info.detailsflowers.com/masterclasses) - [Classes](https://info.detailsflowers.com/details-university) - [Demo](https://meetings.hubspot.com/details-flowers/demo) - [FAQs](https://info.detailsflowers.com/faqs) - [Careers](https://info.detailsflowers.com/careers-0) - [Internships](https://info.detailsflowers.com/internships) - Community - [Blog](https://blog.detailsflowers.com/blog) - [Our Partners](https://info.detailsflowers.com/partners) - [Become a Partner](https://info.detailsflowers.com/become-a-partner) - [Join Our FB Group](https://www.facebook.com/groups/detailsflowers/) - Members - [User Agreement](https://info.detailsflowers.com/user_agreement) - [Privacy Policy](https://info.detailsflowers.com/privacy_policy) - [Newsletter Sign Up](https://share.hsforms.com/11p2kVvqiRxSfZcPttN6mTw21epl) - [Update Email Preferences](https://info.detailsflowers.com/resubscribe-to-important-updates) Contact Us   [hello@detailsflowers.com](mailto:hello@detailsflowers.com)   386.255.9594   307 W. Granada Blvd. Suite 2010        Ormond Beach, FL 32174 [Schedule An Intro Call](https://calendly.com/the-details-sales-team/introductory-call-15-minutes)