Details Flowers Software

Learn More About Our Team!

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The Details Flowers Software platform was created by florists, for florists, with the primary goal of providing a solution to help floral businesses of all sizes succeed. We believe that by creating a system to help florists do more and earn more, we can help to shape the floral industry as a whole and help it grow. We’re connecting florists, designers, growers, suppliers, wholesalers, and educators together to inspire a more beautiful world through flowers!

Founded in Ormond Beach, Florida in 2015, Details Flowers Software was created by Corrine Heck. As an event florist, Corrine designed and executed hundreds of events, becoming a leader in floral design in the Central Florida market. After years of growing her floral business, Corrine decided to move in another direction and take on the challenge of building a much-needed, all-in-one software solution for people just like her: florists.

In the years since, Details has grown to include a tight-knit team of employees supporting hundreds of floral designers from around the globe. We are proudly women-founded, owned, and operated, and we do everything here at home in our local community - we never outsource any labor or support.

Our team comes together at our Ormond Beach offices every day to keep building our floral community and to continuously improve our platform for everyone. Our entire team has a say in how we operate and everyone here has the software and the floral community in mind!

If you’re a member of our greater floral community and you want to learn more about what the Details Flowers Software platform can do for you, we’d love to hear from you and we encourage you to reach out to us. We’re easy to find!


team leaders


CEO & Founder

Corrine has worked in nearly every aspect of the floral and event industry for over 20 years. She was born in the former rose capital of the U.S. (Mt. Clemens, Michigan) and grew up in the heart of the foliage industry (Apopka, Florida). Corrine learned the 'ins and outs' of flower brokering from the industries best. Her invaluable experience has a flower broker and wedding florist inspired her to create Details. When Corrine is not working, she enjoys mornings at the beach, yoga class, traveling, and hosting dinner parties for her closest friends. Corrine has been married to Gregory for 18 years, and they reside on their 8-acre farm in Ormond Beach, Florida with their 3 wonderful kids and a houseful of pets.

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Director of Sales & New Business

Samantha is a floral bouquet of enthusiasm, excitement, knowledge, and passion. She brings essential oils to our offices and an aroma of freshness to our days. Her extensive knowledge and experience in the floral industry create a virtual resource for all things Details. She's our Flower Power! When not at work you will find Samantha outdoors, gardening, rock climbing, exploring and sharing her never-ending talents that begin with her generous spirit and kind heart.

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Director of Administration/HR

Linda is like a rare bottle of wine; she keeps getting better with age! She brings smiles and a light-hearted look at life after raising five (5) kids and a variety of engaging management activities that brought her to Details. As a proven multi-tasker, with a love of garden roses, fairness and being kind to one another, she's a coffee cup filled with Peet's Coffee and a diffuser filled with essential oils! We enjoy her candid responses, puns, and her ability to keep us enjoying every day with a touch of humor and laughter!

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Director of Client/Partner Relationships

Cullen leads the Details Flowers Support team and, while he enjoys working with our clients, he wears many hats around the office. From writing content to developing custom automation for the company, he's got a hand in many things that contribute to how Details does business. Outside the office he can often be found playing music, writing, rooting for the Seattle Mariners, or enjoying the outdoors with his wife, Sarah, and their dog, Zeus.

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Inbound Marketing & Social Media Manager

A natiive Michigander, Alexa is the team lead of the Marketing Department. In the office, you will most likely find her creating aesthetically pleasing content for Details. Her biggest passions outside of the office include crochet, animals, and live music. She is a Harry Potter enthusiast and loves visiting the Wizarding World of Harry Potter with her wand in hand. Binging her favorite Netflix shows with her boyfriend Josh, their three cats and new puppy, Sadie, is one of her favorite pastimes.

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Customer Happiness

Brandy is the newest member of the Details Flowers Support team! She is the first point of contact for our clients and loves working to help them answer questions and solve problems. When she's not at the office, she can be found enjoying Central Florida's many theme parks with her feisty one-year-old, Rhea.

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