It’s a tool that helps you streamline your processes, save time, get paid faster, and then go do more of what you love. Whether that’s designing arrangements, spending time with your family, or booking more business. We’re confident we’ve thought of everything you need to take your business to the next level.
How? We’re event florists, too!
Details was designed and created by Corrine Heck, who worked as a prominent event designer for over a decade. And that’s why Details so flawlessly rises to meet every challenge you run into during the course of a project. Corrine understands the day-to-day operations of running a floral business — and it’s from that deep well of experience that Details was handcrafted.
Whether you need help calculating blooms per project, templating your designs to use over and over again, creating the most beautiful proposals in the industry, or virtually signing contracts and collecting payments, we’ve got you covered.
Our team is here to support you every step of the way and we mean it. We’re not just some faceless company with call centers and chatbots routed overseas. We’re a tight-knit group of female-led flower fanatics behind every support request and training sesh. You can directly speak with us at any time during business hours — whether you’re looking for help with setup or struggling with a particular quote.
We truly want to see you thrive. And when your business grows, we celebrate. Because that’s just who we are.
Corrine Heck founded Details Flowers Software to help event florists manage and scale their businesses effortlessly. Over the past 20+ years, she’s had experience in just about every part of the floral industry — transitioning from event designer to software developer to CEO along the way.
Corrine’s Details Flowers Software has grown from an idea hatched almost a decade ago into a robust solution with thousands of users spanning the globe.
After winning the Rollins College Sponsored Venture Pitch Grand Prize in 2016, Corrine used that momentum to continue her mission: helping event florists grow their bottom line with custom-designed automation software. From there, she hasn’t stopped improving Details. Every update and every feature rollout is thoughtfully designed and implemented by her in-house, completely U.S.-based, female-led team.
The Society of American Florists recognized Corrine's tireless dedication to the floral industry and inducted her into the Professional Floral Communicators International. In 2022, Details Flowers Software was recognized as one of GrowFL's Top 50 Fastest Growing Companies. Corrine was awarded the Most Charitable Woman in Volusia County, one of Inc Magazine’s Top 200 Female Entrepreneurs of 2023, and received the University of Florida’s Gator100 Award in 2023.
Details Flowers Software is the official software and essential procurement tool for the American Institute of Floral Designers annual symposium. Details’ is headquartered in Ormond Beach, Florida, where Corrine lives with her husband of 22 years and their three children.
