We're dedicated to supporting the industry we love.

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The Details Flowers platform isn't *just* software.

It’s a tool that helps you streamline your processes, save time, get paid faster, and then go do more of what you love. Whether that’s designing arrangements, spending time with your family, or booking more business. We’re confident we’ve thought of everything you need to take your business to the next level.

How? We’re event florists, too! 

Details was designed and created by Corrine Heck, who worked as a prominent event designer for over a decade. That's why Details so flawlessly rises to meet every challenge you run into during the course of a project. Corrine understands the day-to-day operations of running a floral business - and it's from that deep well of experience that Details was handcrafted.

Whether you need help calculating blooms per project, templating your designs to use over and over again, creating the most beautiful proposals in the industry, or virtually signing contracts and collecting payments, we've got you covered.

Our team is here to support you every step of the way and we mean it. We're not just some faceless company with call centers and chatbots routed overseas. We're a tight-knit group of female-led flower fanatics behind every support request and training sesh. You can directly speak with us at any time during business hours - whether you're looking for help with setup or struggling with a particular quote.

We truly want to see you thrive. And when your business grows, we celebrate. Because that's just who we are.

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Automate every aspect of your business - except the fun parts!

Our team is thrilled to support you in creating a business that thrives on your terms.

Meet them below!
 
 
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CORRINE HECK, PFCI
Founder & CEO

Corrine Heck is the Founder & CEO of Details Flowers Software, the industry’s leading platform powering how florists plan, price, and profit. What began as her solution to the challenges she faced as an award-winning event designer has since grown into a global SaaS company trusted by thousands of floral professionals and recognized as the category-defining technology modernizing a $60B market.

With over 20 years of experience across floral, events, and tech, Corrine has turned deep industry insight into a scalable, data-driven platform that’s transforming profitability and operations for designers worldwide. Under her leadership, Details has earned national acclaim from the U.S. Chamber of Commerce, GrowFL, Inc. Magazine, and other notable organizations, while building a culture-first team celebrated as a Culture Champion.

Her personal achievements reflect a career rooted in innovation and community impact:
• Inc. Magazine Top 200 Female Founders
 • Professional Floral Communicators International inductee
 • Volusia County’s Most Charitable Woman

Corrine is a builder at heart; of products, of communities, and of the future of the floral industry. She continues to champion small businesses, strengthen supply-chain partnerships, and elevate the craft of floral design through technology and education.

She lives in Ormond Beach, Florida, with her husband and three children on their family’s eight-acre farm, where creativity and connection fuel her work every day.
 
 
 
 
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WHITNEY
Operations & Executive Assistant
 
 Whitney serves as Operations and Executive Assistant, bringing 17 years of experience in the financial industry. In her role, she supports day-to-day operations, strategic planning, and provides executive assistance to the leadership team. Outside of work, Whitney enjoys spending quality time with her husband and three daughters, paddle boarding, hiking, and going to the beach.
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AVERY
Sales Director 

 Avery serves as Sales Director at Details Flowers Software. She is a graduate of Stetson University, where she earned her BA in Communications and Media Studies and Theatre Arts. Outside the Details office, she enjoys spending time with her dog, Grizzly, and writing poetry. She is excited to be part of such a talented and dedicated team.
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SYDNEY
Sales Director

 Sydney graduated from Stetson University with a BA in Communication and Media Studies and a minor in Entrepreneurship and Management. At Details, she works as a Sales and Marketing Associate and continues to grow and collaborate closely with her colleagues. Originally from Maine, she enjoys hiking and skiing, and in Florida, she spends her free time at the beach with a good book. She loves working with the team at Details and is grateful to be part of the company.
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BRANDY
Support Director

Brandy is the Support Team Lead here at Details and is our client's first point of contact. She loves working with our members to answer questions and solve problems. As a native Floridian, when she's not at the office, she can be found enjoying Central Florida's many theme parks with her daughter, Rhea, or spending quality time with her family.
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NORA
Client Success Specialist
 
Nora has 2 years of experience in door-to-door sales, where she developed resilience and a results-driven mindset. She has lived in Charleston, South Carolina, and values building genuine connections with people from all backgrounds. Basketball has been a major part of her life, teaching her discipline, teamwork, and consistency. Professionally, Nora has been part of a top-performing sales team for three consecutive quarters, contributing to sustained success and growth. Nora is now striving to continue developing her career at Details Flower Software and make a meaningful impact on the team and the floral industry.
 
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LINA
Marketing Director

Originally from Colombia, Lina is the Director of Marketing and Communications at Details Flowers Software. With a background in business management and marketing, she brings a strong passion for brand identity, social media strategy, and creative storytelling. Outside of work, she enjoys spending time at the beach, going on long walks, and baking.
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MYRANDA
PR Director

Myranda creates blossoming relationships, writes educational articles, and supports our wonderful partners and clients. Some of Myranda’s contributed content can be found on the Details Blog, Posy, The Professional Florist Magazine, and Florists’ Review Magazine. Growing up in Charleston, South Carolina, she developed a passion for all things floral and gardening. She currently resides in Ormond Beach, Florida, where she spends as much time as possible at the beach, theme parks, or with her dogs.
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ALEXA
Graphic Designer

. A native Michigander, Alexa is the Graphic Designer at Details. Her creative energy shines through her work as she designs graphics, develops marketing materials, and supports the company’s visual presence. Outside of work, Alexa values time with her family, has a deep love for animals, and enjoys live music. She also finds joy in documentary marathons with her boyfriend and cherishes time spent with their lively 5-year-old, Violet.
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CRYSTAL
Social Media Director
 
Crystal is the Social Media Director at Details, bringing creativity, vision, and a love for storytelling to the team. With a B.S. in Media Communications, she began her career in broadcast journalism before discovering a passion for creating social media content. Originally from Connecticut, Crystal is bilingual and brings professional experience in photography and videography, helping her create engaging and visually captivating content. When she’s not working, Crystal enjoys spending time with her family.
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ISABELLE
Student Intern

Originally from New Jersey, Isabelle is ecstatic to begin her internship at Details Flowers Software during her final semester at Stetson University. She is majoring in Digital Arts with a minor in Psychology and is looking forward to applying her creative background in a professional setting. Isabelle looks forward to collaborating with the team, gaining hands-on industry experience, and further developing her skill set. Outside of her academic and professional pursuits, Isabelle enjoys staying active through walking, running, hiking, and participating in sports such as soccer and skiing.
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KALEY
Licensed Esthetician

As the spearhead of the  Details Health & Beauty program, Kaley is our in-house licensed esthetician with 25 years of experience. She specializes in personalized skincare and therapeutic treatments. Kaley brings her expertise to the Details team as a part-time in-house esthetician, ensuring that everyone receives top-tier skincare and wellness treatments. Passionate about her craft, she takes pride in providing exceptional care and pampering the talented Details team. Outside of the treatment room, Kaley enjoys spending time with her family, practicing yoga, and bringing spaces to life through interior design.
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GREG (Florida Man)
Photographer

Greg is the spirited embodiment of Details Flowers Software and our very own Florida Man! With his vibrant personality and boundless enthusiasm, Greg is the heart and soul of our team. Whether he's spreading sunshine at trade shows or bringing a bunch of tropical charm to our office, Greg's zest for life is contagious. As the unofficial ambassador of all things floral and fun, he's always ready to add a dash of color and creativity to any occasion.
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AMELIA 
Student Intern

Amelia is thrilled to continue her journey as an intern at Details Flowers Software. She is currently pursuing a double major in English and Studio Art, with a minor in Marketing, at Stetson University. Passionate about creativity and communication, Amelia is eager to learn from her colleagues and gain valuable experience in a dynamic professional environment. In her free time, she enjoys reading, illustrating, and watching period dramas.
 
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AIDEN 
Student Intern

Aiden is excited to be part of the team at Details as he wraps up his senior year of high school. With a passion for aviation and a dream of becoming a pilot, he brings enthusiasm and a love of learning to every task. Outside of work, he enjoys going playing video games and staying physically fit. He's grateful for the opportunity to grow alongside the talented team at Details.