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The Details Flowers platform isn't *just* software.

It’s a tool that helps you streamline your processes, save time, get paid faster, and then go do more of what you love. Whether that’s designing arrangements, spending time with your family, or booking more business. We’re confident we’ve thought of everything you need to take your business to the next level.

How? We’re event florists, too! 

Details was designed and created by Corrine Heck, who worked as a prominent event designer for over a decade. That's why Details so flawlessly rises to meet every challenge you run into during the course of a project. Corrine understands the day-to-day operations of running a floral business - and it's from that deep well of experience that Details was handcrafted.

Whether you need help calculating blooms per project, templating your designs to use over and over again, creating the most beautiful proposals in the industry, or virtually signing contracts and collecting payments, we've got you covered.

Our team is here to support you every step of the way and we mean it. We're not just some faceless company with call centers and chatbots routed overseas. We're a tight-knit group of female-led flower fanatics behind every support request and training sesh. You can directly speak with us at any time during business hours - whether you're looking for help with setup or struggling with a particular quote.

We truly want to see you thrive. And when your business grows, we celebrate. Because that's just who we are.

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Automate every aspect of your business - except the fun parts!

Our team is thrilled to support you in creating a business that thrives on your terms.

Meet them below!
 
 
 
 

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CORRINE HECK, PFCI
Founder & CEO

Corrine Heck founded Details Flowers Software to help event florists manage and scale their businesses effortlessly. Over the past 20+ years, she’s had experience in just about every part of the floral industry — transitioning from event designer to software developer to CEO along the way.

Corrine’s Details Flowers Software has grown from an idea hatched almost a decade ago into a robust solution with thousands of users spanning the globe.

After winning the Rollins College Sponsored Venture Pitch Grand Prize in 2016, Corrine used that momentum to continue her mission: helping event florists grow their bottom line with custom-designed automation software. From there, she hasn’t stopped improving Details. Every update and every feature rollout is thoughtfully designed and implemented by her in-house, completely U.S.-based, female-led team.

The Society of American Florists recognized Corrine's tireless dedication to the floral industry and inducted her into the Professional Floral Communicators International. In 2022, Details Flowers Software was recognized as one of GrowFL's Top 50 Fastest Growing Companies. Corrine was awarded the Most Charitable Woman in Volusia County, one of Inc Magazine’s Top 200 Female Entrepreneurs of 2023, and received the University of Florida’s Gator100 Award in 2023. 

Details Flowers Software is the official software and essential procurement tool for the American Institute of Floral Designers annual symposium. Details is headquartered in Ormond Beach, Florida, where Corrine lives with her husband of 24 years and their three children.
 
 
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BRANDY
Support Director

Brandy is the Support Team Lead here at Details and is our client's first point of contact. She loves working with our members to answer questions and solve problems. Brandy also hosts monthly Tips & Tricks webinars for Details Members to showcase our features and how they can improve your business! As a native Floridian, when she's not at the office, she can be found enjoying Central Florida's many theme parks with her daughter, Rhea, or spending quality time with her family.
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ALEXA
Marketing Director

A native Michigander, Alexa assumes the team leader role in the Marketing Department. Her creative energies flourish at the office as she spends a substantial portion of her time crafting graphics, developing marketing materials, and maintaining the website. Outside of work, Alexa's heart lies in moments of family togetherness, a love for animals, and live music. In the company of her boyfriend, she finds joy in documentary marathons and relishes the precious moments spent with their lively 4-year old, Violet.
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MYRANDA
PR Director

Myranda creates blossoming relationships, writes educational articles, and supports our wonderful partners and clients. Some of Myranda’s contributed content can be found on the Details Blog, Posy, The Professional Florist Magazine, and Florists’ Review Magazine. Growing up in Charleston, South Carolina, she developed a passion for all things floral and gardening. She currently resides in Ormond Beach, Florida, where she spends as much time as possible at the beach, theme parks, or with her dogs.
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TAYLOR
Director of International Sales

Taylor is our Director of International Sales and actively speaks with new florists who are ready to take their business to the next level. Her favorite part about Sales is meeting people worldwide! In her free time, you can find her spending time with her husband fishing, doing DIY projects around the house, going to theme parks, and watching re-runs of The Office. Taylor loves spending quality time with her team members and looks forward to helping expand the Details Community.
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KIM
Executive Director of Sales

Kim joined the team as the Executive Director of Sales, bringing valuable experience from the floral industry, where she successfully led sales and operations teams. Her background includes close collaboration with clients and vendors, making her well-versed in event planning and customer relations. Having recently relocated to New Smyrna Beach, Kim cherishes quality time with her husband, whether they’re relaxing at the beach or enjoying time on the water. Her two daughters and large extended family play a significant role in her life, providing a strong support system.
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AVERY
Administrative Assistant

Avery is delighted to begin her role as the Client Service Specialist for Details Flowers Software. She recently graduated from Stetson University, earning her BA in Communications and Media Studies and Theatre Arts. Outside the Details office, she can be found playing with her dog, Grizzly, and writing poetry. She is thrilled to be working with such a talented and dedicated group.
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OLIVIA
Marketing Assistant

A recent graduate from Stetson University, Olivia assists with the Marketing Team here at Details. She loves putting her creativity to work when helping manage the company's social media platforms. Outside the office, she loves traveling, spending evenings at the beach, and hanging out with her friends. She adores all the girls on the Details team and loves working with them daily. 
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CHRISTINA
Service Director

Christina is excited to be a part of the Details Flowers Client Service team! With a background in sales and customer support, she is eager to bring her knowledge and skills to this talented team. Growing up in upstate New York has given Christina an appreciation for nature and spending time outdoors. When she’s not at the office, you can find her at the beach with a book, on a nature trail with her boyfriend and dog, or taking care of her numerous houseplants. 
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SYDNEY
Sales & Marketing Associate

Sydney recently graduated from Stetson University with a BA in Communication and Media Studies and minors in Entrepreneurship and Management. Now at Details, she's thrilled to step into the role of Sales and Marketing Associate and continue learning alongside her colleagues. Originally from Maine, she enjoys hiking and skiing, although, in Florida, she spends her free time at the beach with a good book. She loves working with everyone at Details and is extremely grateful for this opportunity!
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WHITNEY
Operations & Executive Assistant
 
Whitney Allen recently joined our team as the Operations and Executive Assistant, bringing 17 years of experience in the financial industry. In her role, Whitney is responsible for supporting day-to-day functions, strategic planning, and providing executive assistance to our leadership team. Outside of her professional commitments, Whitney enjoys spending quality time with her husband and three daughters outside paddle boarding, hiking, and going to the beach.
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KALEY
Licensed Esthetician

As the spearhead of the new Details Health & Beauty program, Kaley is our in-house licensed esthetician with 25 years of experience. She specializes in personalized skincare and therapeutic treatments. Kaley brings her expertise to the Details team as a part-time in-house esthetician, ensuring that everyone receives top-tier skincare and wellness treatments. Passionate about her craft, she takes pride in providing exceptional care and pampering the talented Details team. Outside of the treatment room, Kaley enjoys spending time with her family, practicing yoga, and bringing spaces to life through interior design.
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GREG (Florida Man)
Photographer

Greg is the spirited embodiment of Details Flowers Software and our very own Florida Man! With his vibrant personality and boundless enthusiasm, Greg is the heart and soul of our team. Whether he's spreading sunshine at trade shows or bringing a bunch of tropical charm to our office, Greg's zest for life is contagious. As the unofficial ambassador of all things floral and fun, he's always ready to add a dash of color and creativity to any occasion.