We're dedicated to supporting the industry we love.

New call-to-action
 

Blog Grid-1

The Details Flowers platform isn't *just* software.

It’s a tool that helps you streamline your processes, save time, get paid faster, and then go do more of what you love. Whether that’s designing arrangements, spending time with your family, or booking more business. We’re confident we’ve thought of everything you need to take your business to the next level.

How? We’re event florists, too! 

Details was designed and created by Corrine Heck, who worked as a prominent event designer for over a decade. That's why Details so flawlessly rises to meet every challenge you run into during the course of a project. Corrine understands the day-to-day operations of running a floral business - and it's from that deep well of experience that Details was handcrafted.

Whether you need help calculating blooms per project, templating your designs to use over and over again, creating the most beautiful proposals in the industry, or virtually signing contracts and collecting payments, we've got you covered.

Our team is here to support you every step of the way and we mean it. We're not just some faceless company with call centers and chatbots routed overseas. We're a tight-knit group of female-led flower fanatics behind every support request and training sesh. You can directly speak with us at any time during business hours - whether you're looking for help with setup or struggling with a particular quote.

We truly want to see you thrive. And when your business grows, we celebrate. Because that's just who we are.

Large Buttons-Dec-09-2025-08-47-10-8744-PM

 
 

Automate every aspect of your business - except the fun parts!

Our team is thrilled to support you in creating a business that thrives on your terms.

Meet them below!

 
 
Untitled design-Dec-10-2025-04-24-30-0221-PM

CORRINE HECK, PFCI
Founder & CEO

Corrine Heck is the Founder & CEO of Details Flowers Software, the industry’s leading platform powering how florists plan, price, and profit. What began as her solution to the challenges she faced as an award-winning event designer has since grown into a global SaaS company trusted by thousands of floral professionals and recognized as the category-defining technology modernizing a $60B market.

With over 20 years of experience across floral, events, and tech, Corrine has turned deep industry insight into a scalable, data-driven platform that’s transforming profitability and operations for designers worldwide. Under her leadership, Details has earned national acclaim from the U.S. Chamber of Commerce, GrowFL, Inc. Magazine, and other notable organizations, while building a culture-first team celebrated as a Culture Champion.

Her personal achievements reflect a career rooted in innovation and community impact:
Inc. Magazine Top 200 Female Founders
Professional Floral Communicators International inductee
Volusia County’s Most Charitable Woman

Corrine is a builder at heart; of products, of communities, and of the future of the floral industry. She continues to champion small businesses, strengthen supply-chain partnerships, and elevate the craft of floral design through technology and education.

She lives in Ormond Beach, Florida, with her husband and three children on their family’s eight-acre farm, where creativity and connection fuel her work every day.

 
 
 
 
4-Dec-10-2025-04-36-51-9701-PM

BRANDY
Support Director

Brandy is the Support Team Lead here at Details and is our client's first point of contact. She loves working with our members to answer questions and solve problems. As a native Floridian, when she's not at the office, she can be found enjoying Central Florida's many theme parks with her daughter, Rhea, or spending quality time with her family.

2-Dec-10-2025-04-37-00-6421-PM

ALEXA
Marketing Director

A native Michigander, Alexa assumes the team leader role in the Marketing Department. Her creative energies flourish at the office as she spends a substantial portion of her time crafting graphics, developing marketing materials, and maintaining the website. Outside of work, Alexa's heart lies in moments of family togetherness, a love for animals, and live music. In the company of her boyfriend, she finds joy in documentary marathons and relishes the precious moments spent with their lively 4-year old, Violet.

5-Dec-10-2025-04-37-08-0615-PM

MYRANDA
PR Director

Myranda creates blossoming relationships, writes educational articles, and supports our wonderful partners and clients. Some of Myranda’s contributed content can be found on the Details Blog, Posy, The Professional Florist Magazine, and Florists’ Review Magazine. Growing up in Charleston, South Carolina, she developed a passion for all things floral and gardening. She currently resides in Ormond Beach, Florida, where she spends as much time as possible at the beach, theme parks, or with her dogs.

About Us  Webinars-Dec-10-2025-04-39-19-4196-PM

AVERY
Sales Director 

Avery is delighted to begin her role as the Client Service Specialist for Details Flowers Software. She recently graduated from Stetson University, earning her BA in Communications and Media Studies and Theatre Arts. Outside the Details office, she can be found playing with her dog, Grizzly, and writing poetry. She is thrilled to be working with such a talented and dedicated group.

6-Dec-10-2025-04-37-20-3546-PM

SYDNEY
Sales Director

Sydney recently graduated from Stetson University with a BA in Communication and Media Studies and a minor in Entrepreneurship and Management. Now at Details, she's thrilled to step into the role of Sales and Marketing Associate and continue learning alongside her colleagues. Originally from Maine, she enjoys hiking and skiing, although in Florida, she spends her free time at the beach with a good book. She loves working with everyone at Details and is extremely grateful for this opportunity!

 

3-Dec-10-2025-04-37-26-0932-PM
 
WHITNEY
Operations & Executive Assistant
 
Whitney recently joined our team as the Operations and Executive Assistant, bringing 17 years of experience in the financial industry. In her role, Whitney is responsible for supporting day-to-day functions, strategic planning, and providing executive assistance to our leadership team. Outside of her professional commitments, Whitney enjoys spending quality time with her husband and three daughters outside paddle boarding, hiking, and going to the beach.
7-Dec-10-2025-04-37-33-2123-PM
 
CRYSTAL
Social Media Director
 
Crystal is the new Social Media Director at Details, bringing creativity, vision, and a love for storytelling to the team. With a B.S. in Media Communications, she started in broadcast journalism before finding her passion in social media content creation. Originally from Connecticut, Crystal is bilingual and brings professional experience in photography and videography, helping her create engaging and visually captivating content. When she’s not working, Crystal enjoys spending time with her family, taking long walks on the beach, staying spiritually present, and always finding inspiration in the little things.
12-Dec-10-2025-04-37-39-8221-PM

KALEY
Licensed Esthetician

As the spearhead of the new Details Health & Beauty program, Kaley is our in-house licensed esthetician with 25 years of experience. She specializes in personalized skincare and therapeutic treatments. Kaley brings her expertise to the Details team as a part-time in-house esthetician, ensuring that everyone receives top-tier skincare and wellness treatments. Passionate about her craft, she takes pride in providing exceptional care and pampering the talented Details team. Outside of the treatment room, Kaley enjoys spending time with her family, practicing yoga, and bringing spaces to life through interior design.

11-Dec-10-2025-04-37-46-1859-PM

GREG (Florida Man)
Photographer

Greg is the spirited embodiment of Details Flowers Software and our very own Florida Man! With his vibrant personality and boundless enthusiasm, Greg is the heart and soul of our team. Whether he's spreading sunshine at trade shows or bringing a bunch of tropical charm to our office, Greg's zest for life is contagious. As the unofficial ambassador of all things floral and fun, he's always ready to add a dash of color and creativity to any occasion.

9-Dec-10-2025-04-37-53-8778-PM

AMELIA 
Student Intern

Amelia is thrilled to continue her journey as an intern at Details Flowers Software. She is currently pursuing a double major in English and Studio Art, with a minor in Marketing, at Stetson University. Passionate about creativity and communication, Amelia is eager to learn from her colleagues and gain valuable experience in a dynamic professional environment. In her free time, she enjoys reading, illustrating, and watching period dramas.
 
10-Dec-10-2025-04-37-59-8508-PM

AIDEN 
Student Intern

Aiden is excited to be part of the team at Details as he wraps up his senior year of high school. With a passion for aviation and a dream of becoming a pilot, he brings enthusiasm and a love of learning to every task. Outside of work, he enjoys going playing video games and staying physically fit. He's grateful for the opportunity to grow alongside the talented team at Details.