The WUMFA Annual Convention is a key event for florists, designers, and floral professionals in Wisconsin and Upper Michigan, offering a comprehensive experience in education, creativity, and industry insights. This annual convention features hands-on floral design workshops, informative seminars, and engaging presentations from industry leaders. Attendees can discover the latest trends, techniques, and tools to help elevate their businesses, while networking with peers and top vendors. The event also showcases a trade expo filled with innovative products and services designed to inspire and support floral professionals. Whether you're looking to enhance your skills or expand your business, the WUMFA Annual Convention is the premier gathering for the floral community in the region.