The Society of American Florists (SAF) Annual Convention is the ultimate gathering for floral industry professionals looking to enhance their business strategies, gain creative insights, and network with peers. This multi-day event features educational workshops, leadership development sessions, and design competitions like the prestigious Sylvia Cup. Attendees can explore the latest products and innovations through the Supplier Expo and the Outstanding Varieties Competition, which showcases top flowers and foliage. Whether you're a grower, wholesaler, retailer, or designer, this convention offers valuable opportunities to stay ahead in the ever-evolving floral industry.