The Society of American Florists' Next Gen LIVE! annual event is a unique experience designed for ambitious floral professionals under 45 who are ready to dive into their floral industry careers. This vibrant event blends interactive education, leadership development, and dynamic networking, where attendees are empowered to shape the future of the floral industry. With expert-led sessions, hands-on learning, and endless opportunities to connect with like-minded innovators across every sector—from retail to manufacturing—it’s the perfect place to build lasting relationships and spark creative inspiration for growth. This is where the next generation of floral leaders come alive!