Launched in 2015, Details Flowers Software is a platform specifically designed to help florists and designers do more and earn more.  The app streamlines proposals, ensures profitability through careful attention to each arrangement, and simplifies the payment process. Through additional visibility with our in-network florists leading to volume predictability and greater customer loyalty, growers and wholesalers benefit too!

Details is an elegant and easy-to-use floral design system – an absolute must-have for your floral business. The world's best designers are growing their bottom line through professional proposals and confident pricing with our all-in-one platform.  As an event designer for over 15 years, our founder planned and produced over 800 events. Through her experience she identified the many challenges that come with running a floral business; challenges like over-buying, under-charging, and coordinating an abundance of floral and supply data.  The Details Flowers Software solution helps professional florists and event designers tackle these issues and more.
It’s always been our mission to cultivate happy and loyal customers by building a platform with them in mind; we’re here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes.  We’d like to invite you to discuss your business goals with our team so we can learn your business and earn your business.



Ah, Valentine's Day! A day for love, admiration, and lots of work for us florists! Valentine's Day will be here before we know it, and planning ahead is never a bad idea. What should we do to be ready for one of the most important floral holidays? We've compiled a list of five suggestions to help you!




We're starting to rebound from last year's setbacks as an industry, and we're thriving like never before. The event season is back, and we can't wait to see florists bring their visions to reality. We can honestly say that last year was one for the books, from unveiling brand new partnerships to releasing highly awaited features.


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Join us on January 25th for a discussion with Jules Lewis-Gibson, the President and Creative Director of Florists' Review Magazine. During our class, we will discuss 125 years of Florists' Review magazine, her acquisition of the company, and what they have planned for the future!


When you say you'll handle the details, mean it. Now you can!


With DETAILS, you will be more organized than ever before. Your entire team will feel confident in pricing and setups, while Details will ensure you stay profitable and competitive. Conveniently received signed contracts and payments, while forecasting budgets and items for multiple events. Your customers will thank you for your elegant presentation every time.

Your Virtual Showroom Library will shine with your favorite ideas and past work. Browse thousands of flowers, inventory and props at your fingertips, and never guess about what you have in stock again. Want to find the bouquet you made with a certain flower last Fall? No problem. Our advanced filtering system will make finding your flower designs easy when you need them. Easy, fast, affordable magic.

Our florists & supply partners benefit from easy automation and data provided by our suite of tools. Top florists are yielding higher sales while positioning partner products during the floral sales process. We like to help florists manage their business while helping our supply partners secure more orders and know trends during the planning stages. What could be better than that?

Learn more about Details Flowers Software in our live webinars!

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Features created especially for florists, by florists

Details was developed by a florist who created hundreds of events during her 20 year career in flowers. Today, we are helping hundreds of florists around the world book more events and earn more money. Ask us how!



Item Gallery & Collections
Stay on budget and deliver smarter solutions by knowing which blooms are in season and when. Browse a catalog of your designs, blooms & resources. Don't see something you use? Add it! Your library is a private collection of your favorite things and more.
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Recipe Builder & Worksheet
Manage designs, accurately price your work, and keep your design information safe. Your clients will love how on top of it you are -- and you will love the easy automation.

Proposal Customization
Create beautiful, printable contracts in minutes with our Proposal Editing tool. Our customizable templates will make you stand out, and your ability to get this to your clients will give you hours back to your life to do what you love...DESIGN!
Wholesale Send/Receive Orders
With our RFQ system, florists calculate orders in a snap and send them even faster straight from the design room. Instant communication with suppliers ensures florists can anticipate costs and suppliers can forecast needs. We work with the world's best suppliers to help source the most beautiful flowers.

Automated Payments
Details offers merchant processing to collect payments while you sleep! Set up your account to sync with your bank account, and watch the money and bookings roll in! Powered by Stripe.

Automate your business processes with our convenient e-signature. Capture date & time stamped contracts to make booking your next event a breeze! Step-by-step tools make every day functions effortless.

Color Selector
Our state-of-the-art color selection tool has it all! Upload an image to match the bridesmaid dresses, or type in a Pantone color and you will automatically see the recommended tints, shades, and complimentary color options. Tres chic!


Details University Courses
Two courses that are specially designed for Details Flowers customers to help subscribers learn all the in's and out's of the software. We want our members to experience every benefit that Details Flowers Software has to offer, which is why our team will guide you through every aspect to make you a Details PRO.


Online Community
The customer has an important question while you are away from your desk? Review events, respond quickly and update event details immediately. Our online community is available when you need help from florist friends.


We are thrilled to be the Official Procurement Software for AIFD's 2022 Symposium in Las Vegas!

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Are you ready to get started with Details Flowers Software?

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Details Pricing Packages
In the world of floral design, there’s no such thing as one size fits all for your business. Details Flowers understands this better than anyone.
That’s why we’re pleased to offer multiple levels of membership to fit the needs of any size business. The best news? You don’t have to pick and choose what’s more important to you (or pay a high price to get it all!) All of our plans include every single feature, from proposal creation to order forms. This includes all of our new features we roll out as well!


Included FREE In All Plans:
  • Live in-app chat support during business hours.
  • Video Tutorial Library to help you become a Details PRO.
  • Log into your account at any time.
  • Support Center with detailed articles.
  • Live Webinars for support & new features.
  • Access to every new feature we release!


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Feel free to download our pricing document below for your records.

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We've partnered with first-class suppliers to get the most incredible flowers into the hands of our artists. With a click of a button, you can get pricing quotes from around the world.

  • Smithers-Oasis
  • Jet Fresh Flowers
  • Floral Mechanics
  • Haus of Stems
  • Holly Chapple
  • Accent Decor
  • Alaska Peony Cooperative
  • Alexandra Farms
  • Ball
  • Calflowers


Since their start in 1954, when V. L. Smithers revolutionized the floral industry with the creation of water-absorbing foam for florists, Smithers-Oasis has grown into a leading global manufacturer and marketer of floral foam, floral accessory products, cellular growing media, postharvest products, temperature-controlled packaging, and specialized foams.


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Jet Fresh Flower Distributors® is your one-stop-shop for all of your wholesale flower needs. They are a family-owned and operated importer, distributor, and grower supplying an unparalleled range of fresh-cut flowers, greenery, and preserved flowers for the flower industry; including top name brands and rare, hard-to-find items. Purchase flowers the way you want them — nationwide or globally —through their multiple sales channels.


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Floral Mechanics emerged from a strong need for innovation in the industry. "A florist needed to be able to economically and quickly construct a fresh floral wall for an event. When the current methods were reviewed and discussed the difficulty of successfully executing a large fresh flower wall was apparent. The challenges of the physical installation, leaking water from the floral foam, time constraints at the venue and the large sunk cost associated with the current construction methods made us seek a better solution."



Based in Los Angeles, California, Haus of Stems is the brainchild of Kristen Alpaugh, whose artistic talents shine through every hand-painted stem. Their specialties include iridescent anthuriums, called 'irithuriums' and luxe botanicals. Haus of Stems is more than just a flower shop, it's an art studio that focuses on highlighting nature's most beautiful qualities. 



Holly is a highly recognized and sought after floral designer whose work as been published in countless prestigious publications and top industry blogs. With over 25 years of successful business experience behind her, Holly now serves as a teacher, speaker, and mentor for other professionals in the industry.



Accent Decor holds the industry standard for providing beautiful ceramics and glassware for the event and floral industries. Grounded in the belief that customers deserve the best new products, the owners of Accent Decor continue to search the globe each season to build a new collection on the leading edge of today's trends.



Alaska Peony Cooperative was established as a way to bring together farmers and represent them as a unified voice in the specialty cut flower market. Their principles of responsibility, stewardship, and cooperation allow them to achieve more collectively than as individual farms.



Alexandra Farms is the world’s largest garden rose grower, harvesting more than 300,000 stems per-week -- that’s nearly 16 million stems per year! They grow nearly 60 varieties of garden roses at their farm in Colombia, offering florists and designers around the world a wide range of colors, shapes, and fragrances to choose from - and all of these are now available to choose from on Details. They are also the largest licensed David Austin® English garden rose grower in the world!



Ball is a leader in all facets of horticulture. Their global family of breeders, research and development teams, suppliers, and distribution companies has a strong presence on 6 continents in 20 countries! Their latest products fit the needs of today’s gardening lifestyles, including flowers to fit small or indoor spaces, top-rated vegetables and herbs, low-maintenance succulents, and other plants with a purpose.



The California Association of Flower Growers & Shippers (CalFlowers, formerly known as NORCAL) was founded in 1941 by a small group of flower shipping companies to foster the success of the California floral industry within the United States. Today CalFlowers is the leading floral trade association in California serving growers and the entire supply chain in the state and in 48 states across the nation.


The world's best florists trust Details to help grow their bottom line.

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Homepage Testimonials-Jan-06-2021-06-46-42-84-PM

"I love Details, it's boosted my confidence when sending out proposals to potential clients."

Suzzette Patten
Exquisite Occasions
Carrie Wilcox

"In our Pinterest / Instagram world, everyone wants to see images. Details streamlines this process and makes it look professional. It will assist with all aspects of your business. Once you learn and trust the technology - it’s endless!"

Carrie Wilcox
Carrie Wilcox Floral Design
Lisa Radu

"I can't remember what life was like before details! It's a must-have for all wedding florists."

Lisa Radu
Aspen Florist
Jennifer Linehan

"I love the time that Details has saved me when creating customized quotes for my brides. For years I was pricing out the same Pinterest pictures over and over and now I can just pop it into the quote without a second thought because I have done the math once!"

Jennifer Linehan
Beautiful Blooms by Jen
Elizabeth Hoke

"I love it! It makes me feel more confident with my proposal process and I like that I can accept payments and order flowers from the software. It makes my life much easier!"

Elizabeth Hoke
Generations Floral Company
Lynn Darby

"Details has been the best investment for my business. I look professional, my proposals are gorgeous and the time I'm saving is priceless!"

Lynn Darby
Darby's Cottage
Katherine Herrman

"The proposals templates have been a game changer in providing my clients with a great, visual experience."

Katherine Herrman
Thistle Bee The Florist
Tracie Sells

"I love working with details - it suits all the needs of my company."

Tracie Sell
Heirloom Florals
Peter Calafiore

"Easier to book clients, order product, pull inventories, and make my life as a planner more efficient of time and MONEY!!!"

Peter Calafiore
Couture Events of New Jersey
Naomi McCullough

"Details Software has helped to elevate our business to the next level by giving us better pricing tools and beautiful proposals that our brides absolutely love. It allows us to really show our brides that we understand their vision and can bring it to life."

Naomi McCullough
Beautiful Savage Flowers
Taylor Pritchett

"I love how the proposals look. They provide a beautiful presentation to our clients and we always receive great feedback! I also love the recipe feature. It provides an easy and efficient way to populate menus and account for stems/labor. Saves time and money!"

Taylor Pritchett
Lilium Floral Design, LLC
Mary McCarthy

"The proposal is so professional looking, so much better than the excel spreadsheet I was using before I discovered Details. The costs sheet counts all the stems making it easy to order the correct amount and the recipe sheets can be printed out for any designer to follow. It's a real time/labor saver!"

Mary McCarthy
The Blooming Idea
Jaclyn Millonzi

"I know I am booking more because of the this system. It's easy to use and my clients really like it."

Jaclyn Millonzi
Feisty Flowers
Elizabeth Fisher

"I like how detailed the invoices are. When designing you need all the details for execution. It also delivers beautiful proposals to our clients."

Elizabeth Fisher
Lizzie Bee's Flower Shoppe, LLC
Russelynn Tubbs

"I love having everything in one place! I can create absolutely beautiful proposals, I've received multiple compliments from brides and venues about how well put together and beautiful the proposals are."

Russelynn Tubbs
Blooms Floral Studio
Gerry from Petals Edge

"Details has been a game changer for our business. It allows me to create beautiful, professional proposals, which helps couples visualize their wedding flowers in our exceedingly visual, Pinterest-planning world. More importantly, though, it keeps us on target with budget. It takes the guesswork out of pricing new items, and saves times with saved recipes. The back end functionality is exceptional, allowing us to submit flower orders, plan staff and print out packing lists in a cinch."

Gerry Rogers
Petal's Edge Floral Design
Primary Petals

"Us at Primary Petals absolutely LOVE Details Flowers. It has given us so much credibility in the presentation for prospective clients, given us ease in the flower ordering process, and a simple payment portal. Not to mention the customer care department is on it constantly with any questions or needs we have. We would absolutely recommend Details over and over again."

Carly Williams
Primary Petals