Presented by Details Flowers Software, Ball SB, and the Society of American Florists
We’re thrilled to kick off Duel of the Delphiniums, an exciting floral design showdown featuring 16 incredible designers from across the industry! Each contestant has highlighted stunning delphiniums—and created a one-of-a-kind arrangement to compete for the crown.
Your favorites are going head-to-head in a March Madness-style bracket—all leading up to one designer being crowned champion and taking home over $3,000 in prizes!
This isn’t just a contest—it’s a celebration of creativity, artistry, and floral excellence. Join us in cheering on these talented designers, discovering new inspiration, and helping decide who will bloom to the top!
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Andie Muller, AIFD, PFCI, CFD, FSMD is a passionate floral designer and educator based in Central Florida. She owns The Flower Studio Oxford, where she specializes in weddings and events. Andie is also deeply involved in the floral community through teaching, mentorship, and leadership roles with AIFD and FSFA International.
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Angelyn Tipton's nearly forty-year career in floral design, beginning in her mother's shop, has culminated in her role as Education Coordinator and instructor at Floriology Institute. She's a certified expert, contributing to major events like the Rose Bowl Parade, and has received awards for her wedding designs.
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Bao-Tram Do owns Emerald City Flowers, an award-winning, woman of color-owned floral design studio known for its luxurious and modern creations. They specialize in serving a diverse clientele, emphasizing relationships and ambiance.
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With 30 years in the wedding industry, Bea Ember expresses her passion for flowers through innovative designs. She also enjoys working with permanent botanicals and creating art through painting and drawing. Bea thrives on challenges, participating in competitions to push her creative boundaries and explore new artistic approaches.
Based in Alberta, Chelsa Larson brings two decades of floral design experience, rooted in her Fine Arts and Business Management studies, to her work. She's recently embarked on the exciting journey of growing her own cut flowers, further enriching her creative process.
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Specializing in inspired floral designs for weddings, corporate events, and photo styling, Jayson Munn is a Burlington, Vermont-based designer whose work graces events across New England. He and his team's collaborations with top professionals and venues underscore their significant impact within the region's event industry.
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Jena Gizerskiy, North American Sales Manager for Rosaprima, brings over 11 years of floral industry experience, fostering key supply chain connections. A Certified Floral Designer (CFD) and active advocate, she serves on the WFFSA board and contributes to industry initiatives like Seed Your Future and That Flower Feeling.
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Jill Heaton is a renowned florist with 36 years of experience, specializing in luxury weddings across Central Florida and destination locations. Her stunning floral designs bring elegance and creativity to every celebration.
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Kat Castagnoli, AIFD, CCF, owns Kat’s Floral Design, LLC in Huntington Beach, CA. A member of the American Institute of Floral Design and a California Certified Florist, she also instructs at the HB Art Center and contributes to Florists’ Review Magazine.
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With over two decades in the floral industry, Kim Brannan has co-owned Stems Florist and now heads Signature Events STL, specializing in wedding and event design. She's a member of the Creative Cartel, SAF (receiving AAF recognition), and AIFD (earning designation in July).
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With 20+ years owning Dahlia a Florist, Kristi is a prominent figure in the floral industry. Her credentials include AIFD membership, SAF affiliation, and certification as a Floral Judge. Notably, she blends floral design with business coaching, mentoring creative women worldwide and teaching at a local college.
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From its beginnings as a small city flower shop and market stands, Central Market Flowers, under Laura Clegg's direction, has blossomed into a full-service floral design studio. The 2020 website launch marked a pivotal point, allowing them to extend their reach through daily orders, market presence, and wedding services.
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Matthew David Norman, a New York-based floral designer, blends the rustic beauty of his upstate peony farm with urban innovation. Through Matthew David Norman Design, he crafts striking, sustainable florals for luxury events and creative collaborations, bridging nature and modern artistry.
Sarah Ekberg, an AIFD and PFCI-accredited floral designer with over 20 years of experience, owns Lazy Acres Decor & Floral. She is dedicated to pushing creative boundaries and empowering florists through main stage presentations at AIFD Symposiums, educational retreats, and digital content, helping them build thriving businesses.
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With more than ten years of experience in the floral industry, Sheldon Jensen has evolved from a customer service role to managing a family floral shop. He has spent nine years developing his floral design skills and five years overseeing shop operations, demonstrating a commitment to exceptional service and continuous learning within the family business.
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Tammy Krein, AIFD, CFD, NDCF, has owned and led Ken's Flower Shop in Bismarck, ND, since 2001. A dedicated learner, she has pursued design education across the US and Europe, earning her AIFD accreditation in 2023. Recognized as North Dakota's Professional Designer of the Year in 2023, she emphasizes the importance of education in staying current with design trends.
Ball SB is dedicated to providing top-quality flowers that inspire floral professionals worldwide. As a trusted breeder and supplier, we offer a diverse selection of innovative and high-performing flower varieties, ensuring florists and event designers have access to the best blooms for their creations. Our commitment to excellence helps growers thrive, enhances floral trends, and strengthens the industry with reliable, standout products.
Details Flowers Software empowers florists and event designers to work smarter and boost their profits. Their platform simplifies proposal creation, guarantees profitability for every arrangement, and streamlines payments. Suppliers also gain an edge with increased business from in-network florists, better volume forecasting, and stronger customer loyalty.
The Society of American Florists (SAF) is the premier trade association representing the floral industry. Committed to helping florists, wholesalers, growers, and suppliers thrive, SAF provides essential advocacy, education, and networking opportunities. Through industry events, business resources, and consumer outreach, SAF supports floral professionals in growing their businesses and elevating the impact of flowers in everyday life.
Special thanks to Allure Farms for their incredible support in sourcing and coordinating the logistics of the stunning delphiniums used in the contest.
OVERVIEW:
It’s a floral showdown with Delphinium! Who will bloom brightest and take home the grand prize? Step into the ring and let your creativity shine!
The Duel of the Delphiniums contest is open to professional florists and floral designers aged 18 or older who reside in locations where participation in such contests is legally allowed. Employees and immediate family members of Ball SB or Details Flowers Software are not eligible to participate, ensuring a fair and unbiased competition.
Interested participants must submit an online entry form that includes their professional background and motivation for joining the contest. From these submissions, 16 participants will be selected to compete. Each chosen participant will receive a surprise box containing various delphinium stems to create their floral design.
By entering, participants grant Ball SB, Society of American Florists, and Details Flowers Software permission to use their designs for promotional purposes, including but not limited to social media, websites, and advertising. Participants retain ownership of their design images but allow the organizers to use the images without additional compensation.
Designs must be original and comply with the contest’s guidelines. Any designs containing offensive, plagiarized, or unsuitable material will be disqualified at the organizers' discretion. Participants must adhere to deadlines and requirements or risk disqualification.
Contest Guidelines:
1️⃣ Feature Delphinium as the Focal Element – Your design must prominently showcase one or a combination of the following Delphinium varieties as the star of the arrangement: Spray Sunshine, Guardian, Trick Lavender/Yellow/Pink, Sunshine, Sea Waltz, and Sky Waltz.
2️⃣ Submit a Complete Recipe – Provide a full breakdown of all materials and flowers used in your design.
3️⃣ Create an Original, Fresh Floral Design – Your submission must be your own unique work and feature fresh flowers.
4️⃣ Provide High-Quality Photos for Promotional Use – Capture and submit clear, high-resolution images of your design. By entering, you grant Details Flowers Software, Ball SB, and Society of American Florists permission to use your photos for promotional and marketing purposes.
5️⃣ Meet the Submission Deadline (March 24th) – Entries must be submitted by the deadline to be considered. Late submissions will not be accepted.
6️⃣ Follow & Tag Us on Instagram – To complete your entry, follow and tag @detailsflowers, @ballsbcutflowers, and @societyofamericanflorists on Instagram. Be sure to use the hashtags #DueloftheDelphs and #DetailsDuel in your post.
7️⃣ Final Selection & Weekly Elimination: The final 16 selected will be announced during the DU Live with Carmen from Ball SB on March 25th. Those 16 will then compete in an elimination challenge each week, and the highest-received votes will determine the ultimate winner, which will be announced on April 11th.
Ball SB and Details Flowers Software are not responsible for technical issues, lost submissions, or unauthorized use of participant materials. By entering, participants acknowledge and accept the risks involved, releasing the organizers from any liability for damages or losses during the competition.
Personal information related to the contest will be used only for administrative purposes and will not be shared with third parties. Participants agree to have their names, locations, and designs showcased for promotional activities related to the contest. Information shared during the voting process, including any personal details provided, will be treated with the same level of confidentiality. This information will not be shared with third parties and will only be accessed by authorized personnel.
This contest is governed by the laws of Florida. Any disputes will be resolved in the courts of Volusia County. The organizers reserve the right to modify, cancel, or suspend the contest if unforeseen circumstances arise.
For any questions or assistance, participants can contact the contest organizers at hello@detailsflowers.com.
